ProInsights is a SaaS platform offering brands actionable insights regarding their presence on various marketplaces and on their web stores. It is an “outside-in" view of how a brand is perceived by its online shoppers.
ProInsights tracks key aspects of a brand’s online presence such as ranking of products for most relevant search keywords, % of times the brand’s products have been out of stock, % of a brand’s products with prime badges over a given period and many more! ProInsights is a unified view of a brand’s ‘online presence quality’ across online platforms.
Running out of stock on e-commerce platforms not only results in lost sales but also leads to poor customer experience and reduction in keyword rankings that can be difficult and expensive to recover.
This data also helps in planning purchases, to optimize available inventory and avoid sales loss.
In Stock % helps brands
Consumers seek out authentic user-generated content (UGC) in the form of ratings & reviews to make informed purchasing decisions. ProInsights platform helps your brand quantify UGC data and offer actionable insights on it.
Availability of fast-delivery badges like ‘Amazon-Prime’ or ‘Flipkart-Assured’ garners better discoverability of a product on online e-commerce platforms and signals a fast-deliver promise to the customer, leading to higher sales.
ProInsights helps D2C brands understand what% of their catalog has fast-delivery badges and how the trend has been on a week-on-week basis.
An online shopper starts her journey by searching either a keyword or a product identifier. Understanding how your products have been faring across relevant keywords across platforms can help you unravel the reason for your increase/decrease in sales. ProInsights helps you understand the discoverability of your brand at an aggregate level as well as on a product level. The insights can be further used to help brands increase their products’ visibility and discoverability to online shoppers on e-commerce platforms.
The majority of online shoppers today form a perception about your product based on the listing content. The content includes the name of the product, information about the products, quantity, and quality of images, etc. ProInsights reads every tiny detail of every SKU across platforms to give you an objective Listing Quality Score. You also get:
Brands that have higher listing quality scores are more discoverable on e-commerce platforms, leading to higher sales.
While most companies consider price sensitivity when they make pricing decisions, the scores often don’t incorporate enough factors and thus aren’t as accurate as they could be. The best price-sensitivity scores are calculated using input factors that take customers, competitors, and company considerations into account.
Proinsights helps you to:
ProInsights - Prozo
We offer fast, reliable and cost-effective solutions created specifically as per the needs of companies wishing to conquer their next phase of growth.