A D2C consumer vertical of a large Indian Conglomerate was looking to bring end-to-end warehousing & fulfillment of its five different consumer brands under one roof while enabling faster fulfillment for these brands. These five different consumer brands were operating from various locations across the country, typically from stand-alone facilities, and last mile delivery TATs were not consistent. Also, replenishment was very complex and inconsistent.
Prozo was chosen as their supply chain partner, looking at Prozo’s enterprise-grade capabilities on three key parameters; PWLP (Prozo warehousing & logistics platform), PLN (Prozo’s Logistics Network) and PFN (Prozo’s Fulfillment Network).
Currently, five brands of the conglomerate are operating from 4 regional warehouses of Prozo in East, West, North and South. Both primary and secondary transportation requirements of the brands are also handled by Prozo. These brands are leveraging Prozo’s Warehouse Management System (WMS), Order Management System (OMS) and Shipping cum transport management Platform (Proship). The pan-India operations of the brand are managed through Control Tower & Command Centre.
Tags: D2C, FMCG, ProWMS, ProOMS, ProShip, SAP Integration, Primary Transportation (FTL), Mother, Regional Warehouses, Control Tower, Command Centre,
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