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FMCG

Capability consolidation and end-to-end fulfilment for a group of brands!

Capability consolidation and end-to-end fulfilment for a group of brands!
THE CHALLENGE

Business Context

A D2C consumer vertical of a large Indian Conglomerate was looking to bring end-to-end warehousing & fulfilment of its five different consumer brands under one roof while enabling faster fulfilment for these brands. These five different consumer brands were operating from various locations across the country, typically from stand-alone facilities, and last mile delivery TATs were not consistent. Also, replenishment was very complex and inconsistent.

PROZO'S SOLUTION

What We Deployed

Prozo consolidated five brands into a single fulfilment centre with unified ProWMS, standardized replenishment workflows, and multi-channel order processing to serve D2C, B2C, and B2B channels from one location.

Services & Technology Used

D2CB2CFMCGMulti-BrandWarehousingFulfilmentCentral Warehouse

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